What is “Cuddle” in the Sewing Industry?

That word “cuddle” conjures up so many warm and fuzzy feelings. Maybe you are thinking of that last lingering hug and kiss from somebody dear to you. But believe it or not, “cuddle” is also actually a type of fabric. Now that is brand marketing at its finest because let me tell you – this fabric really does make you want to cuddle up in it.

A picture is not worth a thousand words when you cannot feel it!

A picture is not worth a thousand words when you cannot feel it!

Cuddle® fabric is a brand of fabric. Cuddle® is like the word “Kleenex.” They are brand names. It is a type of fabric called minky, sometimes spelled minkee (another brand name). Minky is a product name like tissue is the product. So for those of you who took logic or remember those analogies, Kleenex : tissue :: Cuddle® : minky. Well, maybe you forgot those symbols, so it reads; Kleenex is to tissue as Cuddle® is to minky.

Cuddle® comes in different colors, prints and textures.  This is their dimple - unbelieveably cute! 

Cuddle® comes in different colors, prints and textures.  This is their dimple - unbelieveably cute! 

Shannon Fabrics produces Cuddle®, which is a 100% polyester microfiber plush fabric. Microfiber is a very fine synthetic filament that is even finer than silk (Fairchild’s Dictionary of Textiles, by Phyllis G. Tortora). These yarns are knitted together to make this ultra plush textile that is used for so many purposes but is best known for the softest throws, blankets, and quilts. Interestingly, Cuddle® is not a fleece product, but it does have a very strong directional nap like velvet. Cuddle® is far superior to the microfiber plush fabrics in the clothing stores and the chain fabric stores.

This picture shows the difference between Shannon fabrics (top) and the chain fabric store version of minky (bottom).

This picture shows the difference between Shannon fabrics (top) and the chain fabric store version of minky (bottom).

Cuddle® is the softest fabric that I have ever felt. I know it sounds like I would be biased, but I was in love with this Cuddle® fabric years before I became a brand ambassador for Shannon Fabrics. To quote their sales manager, Sheryl Sapriel, “It is the most superior minky fabric in the world.” Even my husband (who is not a tactile person) was petting the fabrics strewn across the kitchen table and said, “No wonder you wanted to work for them. These are the softest fabrics I have ever felt.” Shannon Fabrics is living up to their motto, "Making the World a Softer Place!"

This is Cuddle®  in French Blue, which is one of 96 delicious colors, with more in the works.

This is Cuddle®  in French Blue, which is one of 96 delicious colors, with more in the works.

Personally, this is one of those frustrating blog posts because I can describe it all I want, but until you feel it, you will never know what I mean. It is like trying to explain a sweet scent to someone over a blog post. It just does not work. It is like someone who has never seen snow. You can read about it. See pictures about it and even experience ice, but until you see it in person, no words can adequately describe it.  It is amazing. In the same way, imitation and real things are very different, but yet so similar. You know it when you see the real thing.  I hope you have the privilege to feel the real Cuddle®.

By the way, technically this article is not sponsored by Shannon Fabrics, as I am not getting paid to write it and I paid for all the fabrics in the pictures, but yes, I am a Shannon Fabrics Brand Ambassador, which means I get paid to be an educator for them when I teach at a fabric shop. There will be later posts on how to sew with Cuddle® and some of its unique properties. Cuddle® can be purchased at Fabric.com or FabricDepot.com - no affiliation - just where I purchased the fabrics.